So maybe you’ve noticed them on the streets already, or maybe your city has been plastered with billboards of them, there’s no denying, a new era of the automobile has arrived. Who ever believes that all North Americans drive hummers and other excessively large SUV’s is still living that 2002 generalisation. It was hardly true then, and its definitely not true now, its 2010! Let it go.
North American society is ready for the change, then again, it always was. Because after all, nobody wants to intentionally damage the environment, they just never had the opportunity for change. It is evident the worlds auto manufacturers have built it, and yes the people, they are coming.
It appears that things are fast changing, the streets are filled with the likes of Juke’s, Cubes, and Mini’s. And the CRZ’s, Leaf’s, Cruze’s, and Volt’s are on the way. It’s true, insanely small engine, hybrid, diesel, or full electric cars are fast replacing the fleets of models that ruled the streets before. And they’ve come with a variety of entertaining media campaigns!











I was recently introduced to 2 videos from 2 friends, and I thought they were so good that I was obligated to share them. One video documents Hong Kong, and was shown to me by a friend there, the other is of Mexico City, and was shown to me by a friend who is from there as well. They both deal alot with time lapse, which is quickly becoming a favorite technique of mine, and these works only further inspire me. I think they are well put together, much props to the creators who took so much time to do them, check them out below!
Can challenging yourself, both physically and mentally drive you to change, inspire others to change, and to view the world differently? In 180 South, Jeff Johnson embarks on an epic journey for adventure, and also a journey to save one of the largest untouched wilderness spaces on the planet; Patagonia.



