So there has been this buzz this halloween season about a particular movie, this movie is a low budget film about a young couple trying to figure out if their house is haunted.
The film, incase you havent heard, is called ‘Paranormal Activity’. And whats unique about this film is that there hasnt been an extensive advertising campaign, no tv commercials, or even formal trailers to get the word out there. Paramount which now owns the film has relied on limited screenings, word of mouth, and most important of all, social media to get people interested in this film. Between Twitter and Facebook, more and more people are learning about this film. You can read more about the movie and its journey to success here.
Their website http://www.paranormalmovie.com/index.html is running with a pretty new idea to get interested viewers to ‘Demand’ it in your city. And the idea was a pretty big hit, with now over 1 000 000 demands, paramount has decided to release the film nationwide, with updated screening locations being released October 13, 2009.
I have yet to see the fim, but I am hoping that this film will come to Edmonton before halloween, so if you havent yet, Demand it in your city, and check the website tomorrow to see if it will be playing in your area. In the meantime, watch the trailer, right here:
